KOLANOWSKI, T. M. PREDICTIVE MARKETING MIX MODELLING IN FMCG PACKAGED FOOD CATEGORY INCLUDING PRICE AND ADVERTISING IMPACT. Metody Ilościowe w Badaniach Ekonomicznych, [S. l.], v. 10, n. 1, p. 131–141, 2009. Disponível em: https://qme.sggw.edu.pl/article/view/3030. Acesso em: 17 maj. 2024.